Hummus - a product conquers the world
Probably no other product has gained such popularity with consumers as hummus. A few years ago, this oriental delicacy was still a vegan niche product that could only be found in special delicatessen shops. Today, hummus is a “must have“ product in the chilled shelves of groceries. The sales of the small chickpeas experiences sensational growth worldwide and this trend still seems to go on.